About Us
Hi, we're Andra & Raul. Founders of Uprising Tactics, business mentors, and side-hustle growth strategists.
  • Andra Rotaru
  • Raul J. Ortega

[ Our story so far ]

Back in 2012, we walked away from the traditional path...


Raul left behind a successful career in corporate sales. Andra stepped away from a promising future in law.


Why? Because the 9-to-5 grind didn’t fit the life we actually wanted.


We both saw the rise of digital entrepreneurship, pursued our MSc degrees in e-Business Management in the UK, and—somewhere between study sessions and startup dreams—we met, married, and built the life we had imagined.

From Freelancers to Founders


Over the last 10+ years, we’ve helped hundreds of entrepreneurs launch, grow, and diversify their income streams.


From side-hustlers making their first $100, to established businesses scaling with automation and partnerships—we’ve been in the trenches with them.


We’ve combined everything we’ve learned into strategies, tools, and programs designed to help others experience the same freedom we found.

Today, we live in Spain...


We’re raising our family, building businesses we love, and helping other people do the same—on their terms.


To us, this isn’t just about growing revenue.


It’s about designing a life that aligns with your values, vision, and freedom goals.


Because modern entrepreneurship isn’t about “more.”

It’s about better. More aligned. More sustainable. More you.

What We Know:
Success isn’t linear.
There’s no 1-size-fits-all path, and that’s the beauty of it.
Simplicity scales.
We teach lean, scalable, and sustainable systems.
Freedom is the goal.
Financial. Lifestyle. Time. Purpose. Family.
Progress beats perfection.
Start small, test often, and improve along the way.
Collaboration over competition.
We grow together with you. Success is a team sport.
Strategy > hustle
Less burnout, more strategy. We teach systems.
Ready to build your version of freedom?
We’ve got tools, strategies, and programs to help you get there.
Sign-up and get our free guide: 5 Ways to Kickstart Your Side Hustle in 30 Days
Join our 12-Week Side-Hustle Boost Program
Check out our Sales Automation & AI Training workshops.
Let's work together on your growth strategies through our consulting service.
If you need help selling a course, apply for our revenue partnership program for course creators.
Check out our business insights blog.
We also write about six topics to help you master your business and life.
Set the groundwork for success.
Turn your expertise into income.
Scale smarter, not harder.
Rise by aligning your work with your why.
Plan, execute, achieve.
Learn, reflect, and shine.
Multiply, Automate, and Scale Your:


Financial Freedom

Lifestyle Freedom

Purpose Freedom

Family Freedom

Time Freedom



Subscribe to begin.

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